SENIOR INTEGRATED CAMPAIGN MANAGER

Company: Go To Services
Location: Springfield
Posted on: September 4, 2024

Job Description:

Job DescriptionWhere you'll work : US (remote)Marketing at GoToGoTo is actively searching for a Senior Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing fully-integrated campaigns to drive marketing-generated revenue for our all-in-one IT management and support solution, GoTo Resolve. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization. In this role, you will have a special focus on promoting GoTo Resolve to Managed Service Providers (MSPs).Your Day to DayAs a Senior Integrated Marketing Manager, you will :

• Collaborate with Product Marketing, Product Management, and Sales to understand our target personas, our product features, and our product roadmap, using this information to identify untapped opportunities for Marketing to support GoTo Resolve's revenue targets
• Develop a marketing plan for GoTo Resolve (focusing on new customer acquisition from MSPs) and partner with Marketing Leadership to prioritize campaigns throughout the year based on their estimated impact
• Define new campaign strategies, including the goal, audience, message, content, channel mix, budget, and key performance indicators (KPIs) for each campaign
• Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives
• Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices as well as partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale
• Develop and maintain documentation on the buyer journey, ensuring that marketing tactics are performing at/above benchmark at each funnel stage (i.e., Awareness, Consideration, Decision, Purchase)
• Partner with Marketing Analytics to establish performance metrics and measurement cadences for each campaign, recommending campaign optimizations and strategic shifts as appropriateWhat We're Looking ForAs the Senior Integrated Campaign Manager, your background will look like :
  • 5-7+ years general marketing experience (B2B experience preferred) with 4+ years in Campaigns, Demand Generation, Integrated Marketing, or Partner Marketing
  • Experience with owning and delivering a marketing-generated revenue target
  • Experience with promoting IT products to MSPs
  • Strong understanding of campaign strategy, especially audience definition, messaging and content development, journey mapping, budgeting, forecasting, and measurement
  • Understanding of Salesforce, Tableau, and MarketoAt GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.Learn More. (https://www.goto.com/company/corporate-responsibility)Annual Base Salary Range: $84,500.00 - $140,000.00The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.GoTo's flexible-work software - including GoTo Connect, GoTo Resolve, Rescue, Central, and more - is built for small and medium-sized business IT departments, but powerful enough for the enterprise. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well-spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company's physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond.GoTo, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. GoTo, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.

Keywords: Go To Services, Springfield , SENIOR INTEGRATED CAMPAIGN MANAGER, Executive , Springfield, Illinois