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Field Marketing Manager- Central

Company: ForeScout Technologies, Inc.
Location: Springfield
Posted on: April 18, 2019

Job Description:

Forescout is seeking an accomplished field marketing manager to develop and execute programs that will accelerate revenue-bearing opportunities in the Central region, inclusive of Canada.

What You Will Do:

You will work directly with the central regional sales team, channel partners, as well as the corporate marketing team to advance and support end-user marketing activities, plan and coordinate demand generation partner marketing activities in the central region. The position interfaces with central sales leadership team while reporting to the director of field marketing and global events.

Key Objectives

* Define, communicate and execute overall marketing plan for the region, inclusive of each sub-territory to achieve the goals for pipeline generation, awareness and joint channel partner marketing.

* Contribute and manage central marketing, branding and lead generation programs and measure its effectiveness to drive the central opportunity pipeline sourced from Marketing, Partners and Sales.

* Be the focal point, manager and facilitator of all central marketing communications and activities that support achieving desired results.

Specific Responsibilities

* Define marketing plan for the central, to achieve the goals for opportunity pipeline generation, awareness and joint channel partner marketing.

* Manage the regional marketing budget by aligning investments to sales targets and goals.

* Design, execute and track the ROI of field marketing programs that create awareness, generate and expedite sales opportunities.

* Manage all execution of field and channel activities

* Work with systems such as SFDC to review ROI on all activities.

* Establish clear and consistent communication to the regional sales leadership and sales teams and CAMs.

* Develop and drive marketing best practices, prospecting tools, turnkey lead generation programs, and integrated promotions.

* Package turnkey lead generation programs for channel partners: event, web/ seminars, exec briefings and online marketing.

What You Offer Forescout:

* Bachelors Degree or equivalent sales experience

* 5 years marketing experience in network or security technology

* 3-5 years field marketing and channel management

* In-depth knowledge on SFDC or similar Sales Automation tools.

* Proven success in planning and executing programs within region.

* Experience in executing demand generation programs such as seminars, email, webinar, events and online campaigns we well as running channel marketing programs.

* Results-oriented and self-motivated, able to think strategically and execute tactically.

* Proven track record in field marketing and channel development with directly related enterprise, networking or security expertise.

* Data focused and proven experience in managing ROI analysis.

* Possesses strong analytical, process, project management, verbal, written and presentation skills

* Can effectively communicate value propositions and drive initiatives across diverse audiences.

* Comfortable with travel, approximately 20% depending on location of hire

What Forescout Can Offer You:
* Competitive compensation and Benefits We cover 95% of employee and dependents benefits premiums (US only), 401K match, generous PTO policy, and much more!
* Collaborative and innovative environment make an impact on worldwide security while working on the hottest technology.
* Leadership that supports and encourages professional growth and development
* Focus on Diversity and Women in the Workplace participate in our newly formed ForeScout Women s Network!
* Want a glimpse of Life @ Forescout* Check us out on Facebook and Instagram#LI-TR1

ForeScout Technologies is an Equal Opportunity Employer.

Keywords: ForeScout Technologies, Inc., Springfield , Field Marketing Manager- Central, Advertising , Springfield, Illinois

Click here to apply!

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